The Privacy Formula: How to Turn Compliance Into a Revenue Driver | House Call Miami

Privacy isn't killing your marketing — the lack of a privacy strategy is. In this session from House Call Miami 2026, Xan Spewak, Director of Privacy at Teladoc Health and former Google ads strategist, makes the case that privacy-driven marketing is not a limitation but a competitive advantage that builds trust and drives revenue. Xan walks through the full history of how healthcare marketing got here — from the first banner ad in 1994 through cookies, social media, smartphones, GDPR, Cambridge Analytica, CCPA, and the OCR/HHS tracking guidance that changed everything in December 2022. Then Xan delivers a simple, repeatable formula any healthcare marketer can implement: Policies + Consent + Server-Side Tracking + Intentional Events = Trust + Revenue. The data backs it up: healthcare breaches average $10.2 million (before legal fees), 96% of companies that invest in privacy see positive ROI, and nearly half of US adults have already stopped using a digital product over data concerns. Consented data is the new gold — and this session shows you exactly how to get it. Featuring: Xan Spewak (Teladoc Health, formerly Google). Presented by Freshpaint at House Call Miami 2026.