ICYMI: House Call Boston

A sharp takeaway from Freshpaint’s House Call Boston: healthcare decisions are shaped long before someone searches on Google. That makes trust, visibility, and attribution more important than ever — especially as AI overviews reshape the funnel. What is House Call? House Call brings healthcare marketing leaders together to discuss what’s changing now. In this short clip, we cover why search alone isn’t enough, how trust influences healthcare decisions, and why AI overviews are creating new attribution challenges for modern marketers.