Marketing Measurement for Beginners | Part 4 - Unified Marketing Measurement through Triangulation
Welcome to Part 4 of 4 of our mini-series on marketing measurement! In this episode, we’re finally getting into triangulation through unified marketing measurement, a powerful new approach that combines MTA, MMM, and Incrementality Testing. In this video, Janos, VP of Measurement at Funnel, explains what triangulation is, how it works, and why it’s key to getting a complete understanding of your marketing performance. You’ll learn how this method integrates data from different models, the benefits of automation, and why experimentation is essential for success. If you want smarter budget allocation, accurate model validation, and holistic insights, this video and series is for you. Make sure to subscribe for more content on all things marketing measurement! 👉 @WeAreFunnel TIMESTAMPS 00:00 - 1:16 - What Is Triangulation? Triangulation Through Unified Marketing Measurement (Marketing Mix Modeling, Multi-Touch Attribution, Incrementality Testing) 1:17 - 1:58 - How Does Triangulation Work? 1:59 - 2:36 - What Are the Benefits of Triangulation Through Unified Marketing Measurement? 2:35 - 3:40 - 4 Key Areas When Using Triangulation STAY TUNED:👇 LinkedIn: https://www.linkedin.com/company/funnel-io/ Instagram: https://www.instagram.com/funnel.io/?hl=en TikTok: https://www.tiktok.com/@wearefunnel Blog: https://funnel.io/blog #marketingmeasurement #marketinganalytics #digitalmarketing #dataanalysis #marketingmixmodeling #marketingdata #dataanalysis #marketingdigital