From Stale Leads to 70 Attended Appointments: Inside Spring Fertility's Reengagement Campaign

Jesse Fiest, Director of Growth Marketing at Spring Fertility, explains how her team brought cold leads back into the conversation. Spring Fertility built a four-email series as part of its lifecycle program, aimed at contacts who had gone quiet. The series gave prospective patients a reason to reconsider, and Freshpaint gave Jesse the ultimate proof point to show leadership the ROI on this low-cost effort: 70 attended appointments. If you lead marketing at a healthcare organization with a database full of leads that stopped responding, Jesse’s approach is worth a few minutes.