From Leads to Lifetime Value: Sharper Insights with Freshpaint AI, at Spring Fertility

Healthcare marketers are expected to explain what’s working in each of their markets, but reported attribution rarely gives a complete answer. Jesse Fiest, Director of Growth Marketing at Spring Fertility, shares how her team thinks about turning leads into lifetime value, and how Freshpaint AI helps her see which channels earn their leads and ask bigger questions of their own data.