The WBD Deal? Netflix’s Ads in 2026? — The 3 Big Questions for Netflix | Behind the Numbers
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-wbd-deal-netflix-s-ads-2026-what-3-big-questions-netflix-behind-numbers © 2026 EMARKETER Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives. https://info.seedtag.com/neuro-contextual-research?utm_campaign=research-2&utm_source=emarketer&utm_medium=press TIMECODES 00:00 - Ad Read 00:25 - Intro 00:52 - Today's Fact 03:02 - Topic of the Day 04:01 - Will Netflix be able to buy Warner Bros. Discovery? 10:38 - What do you predict for Netflix ad revenue going forward? 13:26 - Should Netflix introduce a freemium offering? 18:21 - What other important questions are there for Netflix? 20:12 - Outro