Reddit's Growing Importance | Behind the Numbers
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-reddit-s-growing-importance-behind-numbers © 2026 EMARKETER Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/ TIMESTAMPS: 0:00 - AD READ 0:32 - INTRO 1:25 - FACT OF THE DAY 3:38 - TOPIC OF THE DAY 4:12 - Q1: How can brands join Reddit without feeling like an ad? 5:50 - Q2: How can marketers join Reddit without being unwelcome? 8:02 - Q3: Which other brands are doing a good job on Reddit? 10:19 - Q4: How do brands need to behave to stay at the party? 11:43 - Q5: What makes Reddit unique? 16:37 - Q6: What is AI search's biggest impact on Reddit? 20:43 - Q7:Are you optimistic or pessimistic about Reddit's future ad revenue growth? 25:15 - THREE TAKEAWAYS 25:43 - OUTRO