Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere

On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-super-bowl-lx-most-popular-ads-why-celebs-everywhere-marketing-like-college-kid-s-night-game © 2026 EMARKETER TIMESTAMPS 00:00 AD READ 00:22 INTRO 01:40 THE PREGAME SHOW 06:26 1ST HALF 07:16 Super Bowl Takeaway 1: The game was "meh" and controversy-free 08:33 Super Bowl Takeaway 1: Too many AI ads 11:00 Super Bowl Takeaway 2: The Halftime Show strikes a chord 12:02 Super Bowl Takeaway 2: Programmatic will never work for the Super Bowl 15:49 Super Bowl Takeaway 3: Maybe the last collective cultural moment 18:23 Super Bowl Takeaway 3: An alternative cast for kids 20:23 OVER TIME 21:19 TAKE AWAY 02: Celebs are here to stay in Super Bowl Ads. 24:50 2ND HALF 25:11 WINNERS: Top 3 biggest winners of this year's Super Bowl. 27:27 CLUTCH TIME 31:42 OUTRO