The CMO Blueprint: SiriusXM's Lizzie Collins On Why Audio Is Marketing's Untapped Opportunity

Consumers spend 30% of their media time with audio, yet it receives less than 10% of advertising spend. Why the disconnect? Lizzie Collins, SVP of B2B Marketing and Ad Innovation at SiriusXM Media, joins Snowflake CMO Denise Persson to unpack audio's massive untapped potential. From pioneering Pandora's first sales efforts to leading SiriusXM Media's advertising innovation, Lizzie reveals how better data infrastructure is finally closing the audio measurement gap. Learn how SiriusXM uses Snowflake to organize exposure data, fix attribution models, and prove audio's true ROI to advertisers. Discover why the open podcast ecosystem matters, how AI will free marketers from spreadsheets, and what B2B brands need to know about audio's buying power. This is the premiere episode of The CMO Blueprint: Candid conversations with the world's most data-driven marketing leaders. ❄Join our YouTube community❄ https://bit.ly/3lzfeeB Learn more about Snowflake: ➡️ Website: https://www.snowflake.com ➡️ Careers: http://careers.snowflake.com ➡️ Podcast page: https://www.snowflake.com/thedatacloudpodcast/ ➡️ Twitter: https://twitter.com/Snowflake ➡️ Instagram: https://www.instagram.com/_snowflake_inc ➡️ Facebook: https://www.facebook.com/snowflakedb ➡️ LinkedIn: https://bit.ly/2QUexl4 ➡️ Sign up for our weekly live demo program and have your questions answered by a Snowflake expert at https://bit.ly/2TdVCmJ Listen on: 🔈 Apple Podcasts: https://apple.co/3cCdrCU 🔈 Spotify: https://spoti.fi/39vCNjH 🔈 Simplecast: https://bit.ly/3rFCrgA #Snowflake #AIDataCloud #AI #GenAI #ArtificialIntelligence