Push churn risk into Salesforce & HubSpot with reverse ETL

Close the loop on churn risk with Celigo. You can pull a score from Snowflake and push it into Salesforce, HubSpot, and Slack so the renewal team can actually act on it. Churn risk data lives in Salesforce, Gong, NetSuite, and Pendo — all separate. Once that data is unified in Snowflake, you can calculate a real churn risk score that draws on support tickets, payment history, usage signals, and conversation data at once. But a score sitting in a data warehouse doesn't save a customer. This clip covers the second half of the motion: Celigo's reverse ETL takes that score and pushes it into the systems where action happens. Here's what Celigo does with the churn score — once it's out of the warehouse: ▸ Updates account health in Salesforce from green to yellow or red — so AEs see the risk signal where they already work, not in a dashboard they have to go find ▸ Triggers a HubSpot email cadence to contacts at the at-risk account, with links to relevant help documentation ▸ Posts the full renewal context — not just the score, but the historical data behind it — as a Slack message to the team responsible for that renewal CHAPTERS 00:00 Why churn risk scoring needs Salesforce, Gong, NetSuite, and Pendo together — not just one 01:00 What you can do with a unified score: spot at-risk accounts earlier, see trends, prioritize 01:23 Reverse ETL: how Celigo pushes the churn score from Snowflake back into action systems 02:00 Update Salesforce health, trigger HubSpot cadence, post renewal context to Slack The score is only half the work. Celigo handles the other half — getting it into the hands of the people who can do something about it. 🚀 Never miss Celigo Sessions: https://www.celigo.com/webinar_series/celigo-sessions/ ⏭️ Learn more: https://www.celigo.com/platform/data-ingestion/ 👉 Get a demo: https://www.celigo.com/request-a-demo/