How to get your commerce stack ready for Black Friday

Your code freeze is coming. Your integration problems aren't freezing with it. Nate Briant and Artie Sharpe walk through the four failure modes that show up every peak season, what they cost in revenue and in optionality, and which ones you can still fix in the weeks before the freeze. What you'll learn: ▸ Why brittle infrastructure shows up as lost optionality before it ever shows up in your budget — including ERP upgrades teams skip because nobody can predict what will break ▸ How to spot inelastic scaling before customers do: it fails loudly in the logs and quietly in the business, which is why you hear about it from customer service three days later ▸ Why capacity planning is a guess by design — you size in June for a period in November — and why the answer isn't guessing better ▸ The two ways mismatched inventory data costs you: underselling stock you already paid to procure, and overselling that turns a purchase into a backorder email ▸ How mismatched data compounds — merchandisers hold back safety stock, teams build spreadsheet workarounds, and the workarounds become the actual process ▸ What "error exposure" means and why it scales faster than order volume: a single order touching a marketplace, ERP, and 3PL has six places to fail ▸ Why error handling is the one e-commerce function that got staffed instead of scaled — and what 4,000 errors on Black Friday morning really represent ▸ Why the same four roadblocks decide whether an AI agent on your stack returns an answer you can trust ▸ When to use a rule instead of an agent: deterministic work is testable, costs nothing to run, and behaves the same on Black Friday as it does on a Tuesday CHAPTERS 01:45 "A system freeze doesn't freeze your problems" — what's still fixable in six weeks 03:15 The four things that actually break commerce operations 03:45 Roadblock 1: How point-to-point connectors quietly become brittle infrastructure 08:00 Economies of skills — why every integration should feel the same to build 10:25 Roadblock 2: Inelastic scaling, and the sizing decision you make in June for November 11:50 What happens when every system pushes into one ERP at once 14:05 Dedicated connection queues and automatic concurrency throttling, no configuration required 16:40 Roadblock 3: Mismatched sources of truth, starting with inventory 17:40 Underselling: stock sitting in the warehouse that never reached the storefront 19:00 Overselling: the backorder email that costs you the customer 21:45 Picking the right tool: API Builder, data pipelines, or app-to-app sync 24:00 Roadblock 4: Manual error handling — staffed instead of scaled 27:55 AI error classification, bulk retry, and custom dashboards built on the CLI 31:35 Why these same four roadblocks decide whether you can trust your AI agents 35:40 Q&A: Can we keep our point connectors and add Celigo on top? 37:10 Q&A: Can AI agents manage NetSuite concurrency across integrations? 38:15 Q&A: Is this built for a company our size? 🚀 Never miss Celigo Sessions: https://www.celigo.com/webinar_series/celigo-sessions/ 👉 Get a demo: https://www.celigo.com/request-a-demo/ #Celigo #ipaas #IntegrationPlatform #ecommerce #blackfriday #peakseason #netsuite #unifiedcommerce #inventorymanagement #enterpriseai