Automate weekly market intelligence briefs w/ Custom Agents (full walkthrough) | Notion AI tutorial

Learn how to automate a weekly market intelligence brief with *Notion Custom Agents* so your team stays ahead of competitor launches, pricing shifts, and key category news. In this walkthrough, we build an agent that scans curated sources, compiles a structured brief with links to every source, and posts a short recap to Slack. We also add guardrails (recent-only scope, caps per competitor, and “flag gaps instead of guessing”) and test the scheduled run. We’ll cover: - Setting up competitor/source URLs to monitor - Configuring Notion + Slack access and weekly scheduling - Adding guardrails for relevance and accuracy (linked claims only) - Formatting the brief (highlights, risks, opportunities, positioning, recommended actions) - Testing runs + troubleshooting in the activity log Resources: - Custom Agents help center: https://www.notion.com/help/category/custom-agents - More Custom Agents use cases: https://www.notion.com/product/ai/use-cases?page=0&feature=customAgent Follow Notion: - X: https://x.com/NotionHQ - LinkedIn: https://linkedin.com/company/notionhq/ - Instagram: https://instagram.com/notionhq/ - TikTok: https://tiktok.com/@notionhq - Threads: https://www.threads.net/@notionhq Chapters: - 00:00 Intro: what we’re building (weekly market intelligence brief) - 00:32 Prompt the agent - 02:01 Configure the output brief (risks, positioning tweaks, recommended actions) - 03:06 Connect Slack + choose the channel to post highlights - 05:14 Add guardrails (last 7 days, caps per competitor, link every claim, flag gaps) - 05:26 Set the brief format + test the scheduled run - 07:07 Troubleshoot + verify delivery (activity log + Slack post)