How a $40 fee became a lesson in LTV

Recently, we sat down with Amy Gindikin, who spent 15 years leading lifecycle marketing and consumer onboarding at American Express, to pull back the curtain on the Amex playbook. But what does a lifecycle program actually look like for a company of that scale? How do you manage onboarding and retention when your user base is the size of a small country? Sign up for Lifecycle Leaders so you don't miss the next interview: https://hightouch.com/lifecycle-leaders