How Fullspan Health Personalizes for 3M+ Subscribers with Hightouch Lifecycle Studio

Lindsey Allison, Director of Consumer Marketing at Fullspan Health, shares how her team uses Hightouch Lifecycle Studio to personalize at scale for 3 million+ subscribers — without a data science team on speed dial. In this session from CRMC, Lindsay walks through three real use cases: building a unified, intelligent send end-to-end in Lifecycle Studio; delivering different journeys for every user based on behavior; and turning Q4 buyers into year-round customers. - 8:00 Hightouch AMP overview - 11:07 Case study 1 — Unified, intelligent newsletter send - 15:07 Case study 2 — Different journeys for every user - 20:45 Case study 3 — Turning Q4 buyers into year-round customers Learn more about Hightouch Lifecycle Studio → hightouch.com/lifecycle-studio