ElevenLabs Built an AI Ad Tool That Drove $3.78M — Then Launched It for Everyone
How a 4-person, English-only team scaled ElevenLabs into 9 languages, with no new hires, and won a Google Ads Impact Award doing it. Try Ads Engine → https://elevenlabs.io/ads-engine?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=how_elevenlabs_made_3_78m_with_ai_ads Most teams think going international means more headcount, more agencies, and months of production. ElevenLabs' performance marketing team did it with four people and a tool they built in-house called Ad Engine. In this interview, Tim Davis breaks down the exact system: how they found native-language search demand that was already there, ran a "signs of life" test before committing, and then scaled into market fast. The results: a 17.6% lift in conversions versus English-only campaigns, $3.78M in incremental conversion value, and a 7.16 ROAS. Tim walks through how Ad Engine pairs Gemini translation with brand-aware constraints to localize search ads in seconds, how ElevenLabs' own dubbing turns existing English videos into local-language ads, and how the same tool handles statics, video, and every aspect ratio you need for Meta and Google. If you run a small performance marketing team, this is the playbook for competing globally without scaling your team to match. Create AI Ads → https://elevenlabs.io/ads-engine?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=how_elevenlabs_made_3_78m_with_ai_ads Inside the Interview: 00:00 - The $3.78M Google Ads Award 01:09 - Why scaling globally breaks small teams 04:01 - Inside Ad Engine: how the system works 06:30 - The results that won the award 08:13 - How to copy the ElevenLabs playbook Join the Community • Discord → https://discord.gg/hPE7yT33Qc • Reddit → https://www.reddit.com/r/ElevenLabs/ Links & Resources • ElevenLabs → https://elevenlabs.io/?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=how_elevenlabs_made_3_78m_with_ai_ads • Docs & API → https://elevenlabs.io/docs/?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=how_elevenlabs_made_3_78m_with_ai_ads • Blog → https://elevenlabs.io/blog/?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=how_elevenlabs_made_3_78m_with_ai_ads • Building with the API? Subscribe to ElevenLabs Developers → https://www.youtube.com/channel/UC9yH2AvG2IxvsWQkQoLqL0g Connect with ElevenLabs • Subscribe → https://www.youtube.com/@elevenlabsio?sub_confirmation=1 • Instagram → https://www.instagram.com/elevenlabsio • TikTok → https://www.tiktok.com/@elevenlabs • X → https://x.com/elevenlabs Create AI Ads → https://elevenlabs.io/ads-engine?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=how_elevenlabs_made_3_78m_with_ai_ads About ElevenLabs ElevenLabs is the leading AI voice platform for realistic, context-aware speech generation. Creators, developers, and enterprises use our tools to design voices, dub content, and build expressive AI video and audio workflows.