CPPA's First Audit Is Here: What It Means for Your Privacy Program
No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social The California Privacy Protection Agency just announced its first-ever audit — and it's not just about gig platforms. In this episode of Privacy Huddle, Colleen Barry and Alisa Hutnick break down what the CPPA's first sectoral audit actually covers, why it's far broader than the press release suggests, and what your company should be doing right now to prepare. Alisa explains why the audit's real focus is the full privacy rights lifecycle — not just access requests — including opt-out, Global Privacy Control, and how companies intake, process, and fulfill consumer rights requests. She also introduces the concept of a "privacy tabletop" exercise: a practical, low-lift way to pressure-test your program before regulators (or plaintiffs' attorneys) do it for you. You'll learn: What the CPPA audit division can legally request from a company Why this audit is the first of many sectoral audits to come How to run a privacy tabletop exercise, one issue at a time How to get buy-in from marketing and other departments Why documentation — not perfection — is what regulators actually want to see Plus: details on the U.S. Privacy Summit (October 15, San Francisco), where CPPA's Sabrina Ross will join a fireside chat. 0:00 Intro: CPPA's first audit announcement 2:15 What the audit actually covers 6:30 What happens when you get audited 12:40 Building your privacy tabletop exercise 19:00 Getting buy-in across departments 24:30 Sabrina Ross at the U.S. Privacy Summit Subscribe for weekly privacy news, tips, and expert breakdowns. Drop your questions about privacy audits in the comments! Read more: https://www.ketch.com/regulatory-compliance/california-consumer-privacy-act-ccpa #CCPA #DataPrivacy #PrivacyCompliance #CPPA #PrivacyLaw --------------------- Ketch is redefining responsible data use for the AI era. The Ketch Platform is the new layer of business technology that helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Book a 30min Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social --------------------- Follow Ketch on Linkedin: https://www.linkedin.com/company/ketchdigital/ Follow Ketch on X (Twitter): https://www.twitter.com/Ketch_Digital Ketch Academy: https://academy.ketch.com/ Try Ketch for Free: https://www.ketch.com/ketch-free-cookie-banner