How Amtrak Builds Privacy Buy-In Without a Crisis | This Week in Data Privacy

No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social How do you get budget for a privacy program when nothing has gone wrong yet? Maria [Last Name], Senior Director of Enterprise Compliance at Amtrak, has built privacy programs at a regional bank, a state transportation agency, and now Amtrak, and she says citing the law is the last tool she reaches for. In this episode of the Privacy Huddle, Ketch's Colleen Barry talks with Maria about the people side of privacy: how to build a privacy program proactively instead of in response to a crisis, why threatening fines rarely wins executive buy-in, and how tying privacy to customer trust gets further. Maria explains how she works with marketing teams using approved language and a quick reference guide so they can move without asking permission every time. She also covers how she finds internal allies to build a joint budget ask. And yes, there's a story about an Amtrak logo tattoo. 0:00 From car sales to privacy 1:31 Meet Maria, Amtrak's enterprise compliance lead 2:15 Her path into privacy and compliance 6:11 Three privacy programs, three industries 8:22 Reactive vs. proactive program builds 12:20 Infrastructure funding and the need for controls 13:18 Why public-sector privacy is so stressful 14:52 Amtrak fandom (and a logo tattoo) 17:24 Making the privacy case without a crisis 21:49 Working with marketing teams 23:18 The "department of know" and quick reference guides 25:44 Finding allies for your budget ask 28:12 Let vendors build the business case 31:04 Mentorship and learning the people skills 34:06 Final advice: don't get discouraged How do you get leadership to fund privacy at your org? Tell us in the comments. Subscribe for weekly episodes on privacy news, in-house best practices, and program building. Explore further: https://www.ketch.com/solutions/legal-teams #PrivacyHuddle #DataPrivacy #PrivacyProgram --------------------- Ketch is redefining responsible data use for the AI era. The Ketch Platform is the new layer of business technology that helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Book a 30min Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social --------------------- Follow Ketch on Linkedin: https://www.linkedin.com/company/ketchdigital/ Follow Ketch on X (Twitter): https://www.twitter.com/Ketch_Digital Ketch Academy: https://academy.ketch.com/ Try Ketch for Free: https://www.ketch.com/ketch-free-cookie-banner