3 Privacy Bets We Made in 2020 That Regulators Just Proved Right | This Week in Data Privacy
No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social Ketch turns 100 episodes old — so co-founders Tom Chavez and Max Anderson sit down with host Colleen Barry to unpack the bets they made building a data privacy company back in 2020, and which ones enforcement just proved right. They go back to the founding story (Max getting "deputized" to handle GDPR post-Salesforce/Krux), the failed early concept they called "fortification" (cryptography-heavy, and it got them kicked out of every boardroom in America), and how that pivoted into orchestration, identity resolution, and auditability — the three bets now showing up directly in Honda, Disney, and GM enforcement actions. They close on why 2026 is finally the tipping point for switching off legacy privacy vendors, and what "AI privacy" means for the next chapter. 0:00 Cold open 2:15 The Ketch origin story 9:00 Bet #1: "Fortification" (and why it flopped) 14:30 Bet #2: Orchestration — beyond the cookie banner 19:45 Bet #3: Identity across devices 24:15 Bet #4: Auditability ("Total Recall") 28:30 Why legacy vendors are finally losing customers 31:00 What's next: privacy as the AI precondition If you work in privacy, legal, or data governance, subscribe for weekly breakdowns of enforcement trends and what they mean for your program. Drop a comment: which of these four bets do you think matters most right now? More on Ketch's origin story: https://www.ketch.com/about #DataPrivacy #GDPR #PrivacyTech #ConsentManagement #AIPrivacy --------------------- Ketch is redefining responsible data use for the AI era. The Ketch Platform is the new layer of business technology that helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Book a 30min Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social --------------------- Follow Ketch on Linkedin: https://www.linkedin.com/company/ketchdigital/ Follow Ketch on X (Twitter): https://www.twitter.com/Ketch_Digital Ketch Academy: https://academy.ketch.com/ Try Ketch for Free: https://www.ketch.com/ketch-free-cookie-banner