US Privacy Summit 2026 Recap: What Regulators Said About Enforcement | This Week in Data Privacy
No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social What did California, Colorado, Oregon, and FTC regulators say about privacy enforcement at the 2026 US Privacy Summit? Colleen Barry (Ketch) and Alysa Hutnik (Kelley Drye) recap the day, one week later. The summit grew from 150 attendees in 2025 to 260+ this year. Four sessions with regulators were attendees’ favorites. Colleen and Alysa cover what came out of them: how CCPA investigations and audits actually work, the enforcement priorities regulators kept returning to (consumer rights, sensitive data, kids and teens), and why state regulators coordinate more than companies assume. California DOJ went deep on opt-outs. If you know who a consumer is for marketing purposes, their opt-out has to follow them. They also recap the two sessions without lawyers on stage, CMOs on data in the AI era and consent for AI agents, plus the Opt-Out Lounge and what changes next year. 0:00 One week after the US Privacy Summit 2:10 From 150 to 260+ attendees 3:15 Building a “nerd privacy conference” agenda 5:55 Why every session was time-boxed, regulators too 6:25 Four regulator sessions: CPPA, CA DOJ, Oregon & Colorado, FTC 7:35 What a privacy investigation really looks like 9:20 Regulators coordinate more than you think 9:40 CA DOJ on opt-outs and known consumers 10:55 CMOs and AI agents: the non-lawyer sessions 12:00 Marketing and legal: help me help you 13:55 The Opt-Out Lounge 16:25 What we’re changing next year 18:25 Survey highlights and what’s next Session-by-session recaps are coming on ketch.com. Subscribe for a new Privacy Huddle every week, and tell us in the comments: should next year’s sessions include built-in Q&A? Read further: https://www.ketch.com/blog/posts/us-privacy-summit-2026-recap #DataPrivacy #CCPA #USPrivacySummit --------------------- Ketch is redefining responsible data use for the AI era. The Ketch Platform is the new layer of business technology that helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Book a 30min Demo today: https://content.ketch.com/request-demo?utm_campaign=Youtube%20Channel%20Optimization&utm_source=youtube&utm_medium=social --------------------- Follow Ketch on Linkedin: https://www.linkedin.com/company/ketchdigital/ Follow Ketch on X (Twitter): https://www.twitter.com/Ketch_Digital Ketch Academy: https://academy.ketch.com/ Try Ketch for Free: https://www.ketch.com/ketch-free-cookie-banner