Building a Multilingual Ad Campaign with ElevenCreative — ElevenLabs Summit Bengaluru 2026

Luke Harries and Akash Hamirwasia on ElevenCreative, with a live demo that builds and localizes an ad campaign in Flows. Watch more from the Summit → https://elevenlabs.io/events/elevenlabs-summit/in-26?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=elevencreative_keynote_summit_bengaluru Luke Harries, Head of Growth at ElevenLabs, explains why creative production has become the biggest lever in performance marketing, and how the best teams now ship hundreds or thousands of creatives a week. He walks through ElevenCreative, the all-in-one creative platform used by over a million marketers and creators. Its models include Eleven v4, commercially licensed music, sound effects and dubbing, alongside leading image and video models. Its tools include Studio, Flows and Templates. He also introduces three agents (the Creative agent, the Studio agent and the Flows agent) and shares how Ramp and Clay use the platform. Akash Hamirwasia, lead engineer on ElevenCreative Flows, then demos a concept campaign for Indian travel fintech brand Scapia. With one simple prompt, the Flows agent turns a set of English static ads into Kannada versions and keeps the brand's colors and fonts. He then breaks down how the UGC video ad was made. It started with an AI-generated actor and locations, then background music from Eleven Music, airport ambience from the sound effects model and a voiceover using Eleven v4 audio tags. The video clips were merged into a final cut and dubbed into Hindi and Kannada. Luke closes with Creative Engine, which connects to your ad platforms and keeps generating new variants, personalized versions and translations of your ads. He shares results from ElevenLabs' own marketing, including 46% more installs for ElevenReader during its international expansion and twice the pipeline from personalized account-based ads. He finishes with the three ways ElevenLabs works with creative teams: enabling them, supercharging them, or extending them with forward deployed creatives. Watch more from the Summit → https://elevenlabs.io/events/elevenlabs-summit/in-26?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=elevencreative_keynote_summit_bengaluru Chapters: 00:00 – What is ElevenCreative 01:16 – Why creative now decides ad performance 02:21 – The models and tools 04:02 – AI agents for every step of creative production 05:41 – Live demo: ElevenCreative Flows 07:14 – Building a concept campaign for Scapia 09:34 – How the UGC video ad was made 11:31 – Dubbing into Hindi and Kannada 12:51 – Creative Engine: always-on ad optimization 14:29 – Results from ElevenReader and account-based marketing 15:49 – How ElevenLabs works with creative teams Join the Community • Discord – https://discord.gg/hPE7yT33Qc • Reddit – https://www.reddit.com/r/ElevenLabs/ Links & Resources • ElevenLabs – https://elevenlabs.io/?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=elevencreative_keynote_summit_bengaluru • Docs & API – https://elevenlabs.io/docs/?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=elevencreative_keynote_summit_bengaluru • Blog – https://elevenlabs.io/blog/?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=elevencreative_keynote_summit_bengaluru • Building with the API? Subscribe to ElevenLabs Developers → https://www.youtube.com/channel/UC9yH2AvG2IxvsWQkQoLqL0g Connect with ElevenLabs • Subscribe – https://www.youtube.com/@Elevenlabs?sub_confirmation=1 • Instagram – https://www.instagram.com/elevenlabsio • TikTok – https://www.tiktok.com/@elevenlabs • X – https://x.com/elevenlabsio Watch more from the Summit → https://elevenlabs.io/events/elevenlabs-summit/in-26?utm_source=youtube&utm_medium=organic&utm_campaign=launch&utm_content=elevencreative_keynote_summit_bengaluru About ElevenLabs ElevenLabs is the leading AI voice platform for ultra-realistic, context-aware speech generation. Creators, developers, and enterprises use our tools to design voices, dub content, and build expressive AI video and audio workflows.