Michaels Switched to Treasure Data for True Personalization at Scale

Sachin Shroff, who leads CRM loyalty and analytics at Michaels, explains why the company switched from its previous customer data platform (CDP) to Treasure Data. The decision was driven by rising licensing costs, lack of innovation in matching algorithms, and the need for better technology to support marketing and personalization efforts. 0:00 Introduction 0:12 Why did you switch to Treasure Data? 1:00 Why did Treasure Data stand out? 1:44 How has Treasure Data driven personalization at scale? 2:32 How will AI help supercharge your customer data? 3:20 What's it like working with the Treasure Data team?