Creating Scalable, Personalized CX in the Age of AI | CDP World 2025

How do you align global data systems, scalable product design, and human-centered insights to create truly transformative customer experiences? Learn how to leverage foundational principles like Consumer 360 data, CRM optimization, and AI-driven CDPs to build personalized journeys at scale. Drawing from her expertise as a global data strategist for Fortune 500 companies, Deutina Idisi will share actionable methods to: - Optimize MarTech integrations to unlock real-time personalization - Develop AI-driven frameworks for CX teams to boost customer loyalty and reduce friction in the journey - Build resilient systems that balance data logic and human-centered design Walk away equipped to merge systems thinking with AI-powered insights and consumer identity strategies to transform your organization into a customer experience powerhouse. Chapters 0:00 Introduction 0:48 Case Study: Personalization Failure 2:34 The New Data Reality 3:28 C3X Framework Overview 7:04 Action Plan for Implementation 9:03 Emerging Trends in Personalization 9:48 Conclusion and Call to Action Sign up now for Agentic World 2026 to save the date and be notified as soon as registration opens: https://agenticworld.com/ Learn more about Treasure Data: https://www.treasuredata.com/ #CDPWorld #TreasureData #CustomerDataPlatform #CDP