How Universal Music Group Strengthens Artist-Fan Connections

Naras Eechambadi, Chief Data & Analytics Officer at Universal Music Group (UMG) discusses the unique data needs of UMG, how they found a suitable partner in Treasure Data and highlights the impact of data-driven campaigns on artists' success. 0:14 Building Relationships with Fans 1:00 Data Consolidation and Unique Fan ID 1:51 Impact on Billboard Success 2:30 Partnership with Treasure Data Learn more about how customers drive revenue growth with customer data and AI: https://www.treasuredata.com/customers/