How Yum! Brands Powers Marketing with a CDP + AI | CDP World 2025

From Data to Personalization: How Yum! Brands Powers Marketing with a CDP + AI Discover how Yum! Brands (KFC, Taco Bell, Pizza Hut, and Habit Burger) is transforming marketing across its iconic brands by unifying customer data and activating AI-driven personalization at scale. In this session, Sandhya Iyer, Manager, Customer Data Platform at Yum! Brands will share the strategic journey of implementing a customer data platform (CDP) to centralize customer insights, strengthen governance, and empower marketing teams to move faster and smarter. Key highlights include: - The role of governance, privacy, and dedicated ownership in driving successful CDP adoption. - How a unified data foundation enables marketing teams to personalize engagement across channels. - Lessons from integrating AI into CDP workflows to support scalable, smarter decision-making. Walk away with actionable insights on how to optimize CDP + AI adoption to enhance personalization, improve collaboration, and deliver meaningful customer experiences at scale. Chapters 0:00 Introductions 0:47 The Need for Personalization 1:53 Foundation of the Customer Data Platform (CDP) 2:26 The Journey to Implementation 3:09 Key Success Factors 3:54 Integrating AI with CDP 5:25 Feedback Loop for Continuous Improvement 6:03 Treating CDP as a Product 7:22 8-Step Guide to Personalization 8:17 The Human Element in Technology Sign up now for Agentic World 2026 to save the date and be notified as soon as registration opens: https://agenticworld.com/ Learn more about Treasure Data: https://www.treasuredata.com/ #CDPWorld #TreasureData #CustomerDataPlatform #CDP