Ep. 98 - Your cookie banner won’t save you from demand letters

Raise your hand if you've received a demand letter. Spoiler: you’re not alone. When we ask in privacy conference sessions, 70 - 80% of the room shoots their hand up. Dealing with demand letters has become part of the privacy program norm. In this week's Privacy Huddle, Host and Head of Marketing Colleen Barry and Co-founder & Head of Product Maxwell Anderson break down exactly what privacy teams should have in place before one lands on their desk. What they cover: Why plaintiff's attorneys are targeting companies that look easy to settle, The spectrum of notice & consent approaches, from disclosure-only to full opt-in, What a HAR file is, why it shows up in demand letters, and how to fact-check one, The auditability practices that make your program harder to attack.