What is GIS? The Business of Where

A Geographic Information System (GIS) brings together many data sources at an enterprise level to reveal how everything is related spatially. This is location intelligence and it's a way to make smarter business decisions. From mapping where customers live and shop, to where opportunity is being missed, nearly everything impacting a business becomes a decision-making layer across the organization. By using geographic thinking, industries like logistics, finance, real estate, and manufacturing are mapping large amounts of data to open up new ideas and find new opportunities. Explore ArcGIS for business: https://www.esri.com/en-us/what-is-gis/overview GIS for retail and site selection: https://www.esri.com/en-us/arcgis/products/arcgis-business-analyst/overview GIS for supply chain and logistics: https://www.esri.com/en-us/cp/map-analyze-business-data-in-arcgis/overview Subscribe to @esrimaps for more on how organizations put location intelligence to work.