How Yext grew from 3M to 30M automation tasks per month

Switching iPaaS platforms isn't just a technical decision. For Yext, it was the foundation for everything AI-related that came after. 🔗 See how teams scale automation with Tray: https://tray.ai/platform Tulasi Donthireddy runs IT and business systems at Yext, supporting finance, sales, HR, and other functions across the company. In this clip, he explains why they moved off their legacy iPaaS platform — not because it wasn't working, but because it couldn't support where they were headed. The goal was democratization: getting every team to a place where they could automate their own workflows without depending on IT for every request. When they made the switch to Tray, monthly task volume went from 3 million to 30 million. That growth wasn't accidental — it was the point. Tulasi also covers what unlocked alongside that scale: the ability to connect AI tools and MCP-enabled platforms in a way that feels seamless to end users, not just to the integration team. Tray became the connective layer between their existing SaaS stack and their broader AI initiatives. The change management piece is honest and practical. Getting teams to unlearn deeply familiar tools takes more than a mandate. Yext's approach: build playbooks and working examples so people can see the benefit before they're asked to change. When a report that used to take a two-day ticket queue now takes seconds, the case makes itself. #WorkflowAutomation #TrayAI #iPaaS #AIAdoption #EnterpriseAI #ITLeadership #AIIntegration #MCP --------------------------------- Learn more about Tray: https://tray.ai/ Follow Tray on Twitter: https://x.com/tray Follow Tray on LinkedIn: https://www.linkedin.com/company/tray-ai/