The real ROI of AI isn't one killer use case—it's the aggregate

Everyone keeps looking for that single AI use case that justifies the investment. But Tray's Head of Sales thinks that's the wrong place to look. 🔗 Watch the full conversation: https://www.youtube.com/watch?v=a7p8GjMNGFI In this clip, Nate Gemberling makes the case that AI's real value shows up across all the small, tedious tasks you do every day—not in one headline use case. He backs it up with something he did the day before: 400 Salesforce accounts missing website domains, a problem that would have taken 30-40 minutes of manual work or a ZoomInfo subscription. He handed it to Claude, got a Google Sheet with a script that found the websites, and had 99% coverage in five minutes. That's not a transformation story. It's just a Tuesday afternoon saved. Multiply that across your week and the math starts to look different. #SalesProductivity #TrayAI #AIForSales #SalesforceIntegration #AIAgents #WorkflowAutomation #DataEnrichment #B2BAI --------------------------------- Learn more about Tray: https://tray.ai/ Follow Tray on Twitter: https://x.com/tray Follow Tray on LinkedIn:https://www.linkedin.com/company/tray-ai/