Apollo didn't want an AI tool. They wanted a teammate.

Tray
121 views • January 14, 2026

Apollo.io tried the prebuilt IT agent tools and hit the same wall everyone does: you have to adapt your team to the tool, not the other way around. 🔗 Watch the full conversation: https://tray.ai/resources/on-demand-webinars/apollo-tray-itsm-agent In this clip, Ramiro Meyer from Apollo explains why they passed on packaged solutions and built their own agent using Tray. Those rigid tools forced teams to change how they worked. Apollo wanted an agent that felt like a real team member—one that followed their exact password reset process, asked their specific questions, and handled requests the way their human agents would. You'll hear how they approached this differently by teaching the agent their processes instead of rewriting their processes for the agent. They built workflows that represented exactly how their team operates, so the agent could work alongside people rather than forcing everyone to adjust. This is what it looks like when you prioritize flexibility over convenience and build agents that fit your business instead of the other way around. If your team is evaluating agent platforms and wondering whether to adapt to a tool or build something that actually matches your workflows, this shows why that choice matters. #ITSMAgent #TrayAI #AIAgents #WorkflowAutomation #ApolloAI #AgentBuilder #ITAutomation #FlexibleAI #B2BAI #EnterpriseAI --------------------------------- Learn more about Tray: https://tray.ai/ Follow Tray on Twitter: https://x.com/tray Follow Tray on LinkedIn: https://www.linkedin.com/company/tray-ai/

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