American Cancer Society Boosts Donor Acquisition and ROI with Data Collaboration

The American Cancer Society is on a mission to end cancer for everyone — funding that mission depends on reaching the right donors with the right message at the right moment. But fragmented data sitting in silos across their organization made meaningful measurement, attribution, and audience activation nearly impossible. By partnering with LiveRamp, ACS transformed how they connect with donors by: -Unifying siloed first-party data across teams and channels -Increasing addressable audience size and improving match rates -Delivering personalized messaging to one-time vs. sustained donors — across TV, social, and more -Gaining a holistic view of media performance through LiveRamp CAPI Learn more about how LiveRamp helps mission-driven organizations make smarter, privacy-safe decisions with their data: https://liveramp.com Explore more customer stories: https://liveramp.com/customer-stories #LiveRamp #DataCollaboration #FirstPartyData #NonprofitMarketing #DonorAcquisition #CAPI #DataCleanRoom #MarketingMeasurement #AmericanCancerSociety