Fueling the AI Revolution: How Chalice.ai is Transforming Ad Markets into Engines of Innovation

What happens when you start treating ad dollars as an investment? Chalice.ai, a platform-independent AI media decisioning company, partnered with LiveRamp to do exactly that. By leveraging LiveRamp's data collaboration platform — including RampID, Clean Rooms, and identity resolution — Chalice was able to bring custom AI models to market faster and more securely than ever before. The results speak for themselves: -75% reduction in time-to-launch for client audiences (weeks → days) -23% lift in foot traffic for UPS -6% new-to-brand sales lift for Bayer's Claritin In this video, hear from Chalice's Co-Founder & COO, Ali Manning, on how secure data collaboration — powered by LiveRamp — is transforming how agencies and brands harness first-party data to fuel AI-driven growth. -Read the full customer story: https://liveramp.com/customer-stories/chalice -Explore the LiveRamp Platform: https://liveramp.com/our-platform -Talk to an expert: https://liveramp.com/contact #LiveRamp #ChaliceAI #AIMarketing #DataCollaboration #CleanRooms #FirstPartyData #AdTech #RampID #MarketingAI #CustomerStory