Netflix Drives Exceptional Ad Performance Through the Power of Personalization

What if ads were as personalized as your feed? That's the experience Netflix is building — and LiveRamp is helping make it happen. In this video, Jon Whitticom, VP of Product Ads at Netflix, shares how the streaming giant is using data collaboration to help advertisers reach the right audiences, deliver deeply personalized ad experiences, and optimize performance in real time. Here's how Netflix is doing it: -Secure data onboarding — LiveRamp serves as the trusted entry point for bringing advertiser data into the Netflix ecosystem -Individual-level personalization — unique creative treatments, interactive formats, and content-infused ads tailored to each viewer -Mid-flight campaign optimization — clean rooms enable measurement of activation against exposures while keeping advertiser data safe The result? Higher performance, more engaged viewers, and ad experiences that create genuine delight. 🔗 Read the full story: https://liveramp.com/customer-stories/netflix 🔗 Explore LiveRamp: https://liveramp.com/our-platform 📩 Talk to an expert: https://liveramp.com/contact #LiveRamp #Netflix #ConnectedTV #CTV #DataCollaboration #AdTech #StreamingAds #Personalization #CleanRooms #FirstPartyData #MarketingPerformance #CustomerStory