From Personalization to Prediction: How AI and Customer Intent are Reimagining Retail | RampUp 2026

The shift from shelf placement to conversational discovery is officially here. In this forward-looking panel from RampUp, leaders from Microsoft Advertising and Dollar General explore how AI is moving retail beyond personalization and into the era of prediction. Will websites even exist in 2030? How does a physical-first retailer with 20,000 stores use digital signals to win local customers? From the rise of Agentic Solutions to the "No Regrets" investment in conversational commerce, this session provides a roadmap for brands and retailers to stay relevant in an AI-first world. 🚀 Key Takeaways: -Generative Engine Optimization: It’s no longer enough to have a two-line product description. AI agents need detailed FAQs, reviews, and context to surface your brand. -The 53% Lift: Consumers are 53% more likely to complete a purchase when a chat application is part of their session. -The "No-Regrets" Investment: Start with on-site conversational commerce. It allows you to capture customer "intent" (the why) instead of just browsing data. -Data Foundation First: You cannot scale AI without an accessible data layer. Scale small wins first – starting with marketing personalization. 🎙️ Featured Speakers: Jessica Shapiro (Moderator) – Chief Marketing Officer, LiveRamp Austin Leonard – VP, GM, Dollar General Media Network Dave Osborn – GM, Agentic Solutions, Microsoft Advertising 🔗 Next Steps: Learn about LiveRamp’s Retail Solutions: https://liveramp.com/solutions/retail Explore the rest of the RampUp playlist: https://www.youtube.com/playlist?list=PLJfTjmqbFPmWs3tcIzOQCT0s-t1En4R-3 #retailmedia #ai #conversationalcommerce #dollargeneral #MicrosoftAdvertising #retailinnovation #generativeai #AgenticSolutions #digitalmarketing #rampup