Here's the Deal: Maximizing Your Third Party Data Strategy

Marketers know that third-party data, #datastrategy , and #audiencetargeting are essential for turning hidden insights into massive growth. While first- and second-party data show you a slice of the pie, ignoring your third-party data means you're missing out on the whole thing. In this video, John Shaughnessy, a leader in LiveRamp's Data Marketplace, breaks down how savvy marketers like you can safely and effectively maximize third-party data to gain a holistic view of your audiences and supercharge campaign outcomes. Learn how to: ✅ Optimize your strategy using AI-driven lookalike modeling, competitive conquesting, and data enrichment to fill the holes in your first-party records. ✅ Reach niche, high-precision custom audiences seamlessly across digital DSPs, publishers, linear/CTV, and social networks. ✅ Rigorously test, learn, and reduce ad spend waste by utilizing conversion APIs and secure data clean rooms. Explore what's possible with LiveRamp: 📊 Data Marketplace: https://liveramp.com/our-platform/data-marketplace/ 💻 Full platform capabilities: https://liveramp.com/our-platform/