Mohegan Bets on Data to Win the Omnichannel Journey

Mohegan, a tribal-owned casino operator, is redefining what an omnichannel experience looks like for gamblers – connecting the convenience of digital play with the draw of dining, concerts, and gaming on property. As competition in the gaming industry intensifies, Mohegan turned to LiveRamp to make its targeted advertising more precise. The result: a 30% boost in advertising effectiveness for the same dollar spent. In this customer story, Mohegan shares how LiveRamp helps them tie together fragmented customer data, segment audiences by behavior and preference, and make smarter decisions about who to reach and how. That digital-side success has carried over to brick-and-mortar, making Mohegan more collaborative as an organization and better equipped to build cross-platform games and experiences customers can enjoy anywhere. Learn more about LiveRamp: https://liveramp.com/ Explore the power of RampID: https://liveramp.com/our-platform/rampid Dive into the full Mohegan story: https://liveramp.com/customer-stories/mohegan