Here’s the Deal: 3 Ways Agentic AI Is Solving Wasted Ad Spend

Discover how #AgenticAI is reshaping #AIAdvertising and helping brands achieve smarter #MarketingOptimization. An estimated 35% to 45% of advertising budgets are wasted today, representing a challenge of more than $350 billion across the industry. #LiveRamp’s Matthew Hogg, SVP of Ecosystem, explains how AI can help marketers improve campaign effectiveness and turn wasted spend into new opportunities. In this video, explore three ways AI is changing marketing: Smarter campaign planning across audiences, creative, and media Faster campaign optimization using a broader range of conversion data More relevant creative informed by consumer context and brand relationships Two of these opportunities are available to marketers today, while the third points toward a future where AI-powered experiences deliver greater value for brands and consumers. 🤖 Learn how LiveRamp supports agentic AI orchestration for marketing: https://liveramp.com/our-platform/agentic-ai 💻 Explore the LiveRamp Data Collaboration Platform: https://liveramp.com/our-platform 🤖 Learn what AI agents mean for marketers, why trusted data matters, and how to prepare for agentic marketing: https://liveramp.com/blog/ai-agents-in-marketing 💬 Talk to a LiveRamp expert: https://liveramp.com/contact