A Holistic Measurement Clean Room Playbook | RampUp 2026

For brands looking to move beyond "vanity metrics" and toward true business growth, the data clean room is no longer optional. In this session, Scott Jones, Global Lead Product Marketing Manager and Libby Seidel, Expert Solutions Architect, at LiveRamp break down the holistic measurement strategy used by fictional sneaker brand "Lace Theory." Learn how to bridge the 47% gap in cross-platform metrics and replace data silos with a unified, secure view of your entire marketing ecosystem. From one-to-one publisher deep dives to full-scale retail intelligence, see how LiveRamp’s Clean Room turns complex data into actionable campaign segments in minutes. 🚀 Key Takeaways: -The Sales Equation: Break down your growth – is it driven by shopper count, spend per shopper, or basket size? -RFM Mapping: Categorize your customers (Champions vs. About to Leave) to deliver hyper-personalized experiences. -Unified Attribution: Why first and last-touch metrics are failing, and how to view the full journey across CTV, Programmatic, and Social. -Embedded Identity: Use RampID to ensure your data is "clean-room ready" without it ever leaving your cloud or warehouse. 🎙️ Featured Speakers: Scott Jones – Global Lead Product Marketing Manager, LiveRamp Libby Seidel – Expert Solutions Architect, LiveRamp 🔗 Next Steps: Explore LiveRamp Clean Room Solutions: https://liveramp.com/our-platform/clean-rooms Download the Clean Room Explainer: https://liveramp.com/resources/clean-room-explainer-eb-registration #DataCleanRoom #marketingmeasurement #liveramp #adtech #retailmedia #dataprivacy #ctv #attribution #Incrementality #DigitalMarketing