The Collaboration Advantage: Serving Consumers Better, Driving Results Faster | RampUp 2026

How is AI reshaping the way we connect with consumers? Join leaders from General Motors, Chase, TurboTax, and LiveRamp as they discuss the massive shift toward an AI-first marketing landscape. From the rise of "agent-based" decision-making to the battle against fragmented "walled gardens," this panel explores the practical strategies you need to stay ahead. We dive deep into why data quality matters more than quantity and why the human element – emotion and relationships – is the ultimate competitive advantage in a tech-driven world. 🚀 Key Takeaways: -Human-Centric AI: Why emotion and relationships remain the "North Star" for brands. -Industry Collaboration: The urgent need for a common language and better measurement frameworks. -Quality over Quantity: Why high-fidelity data is the only way to create better customer experiences. 🎙️ Featured Speakers: Vihan Sharma – Chief Revenue Officer, LiveRamp Shannon Reed – Global Chief Media Officer, General Motors Lauren Greiwski – Head of Chase Media Solutions, JPMorganChase May Wong – Head of Emerging Tech, TurboTax 🔗 Next Steps: Explore the RampUp 2026 playlist: https://www.youtube.com/playlist?list=PLJfTjmqbFPmWs3tcIzOQCT0s-t1En4R-3 Learn more about agentic marketing: https://liveramp.com/blog/advancing-the-foundation-for-agentic-marketing #aimarketing #digitalmedia #datastrategy #adtech #marketinginnovation #liveramp #consumerbehavior