Here’s the Deal: Scaling a Media Network Requires Standardization

Marketers know that #CommerceMedia, #CleanRooms, and #Measurement are reshaping how brands evaluate performance across media networks. In this video, Lori Johnshoy, Head of Commerce Media Networks at #LiveRamp, explains why standardization is essential for scaling commerce media networks—and how clean room collaboration drives efficiency, transparency, and revenue growth. In this video, you’ll learn how to: ✅ Standardize performance metrics across multiple commerce media networks ✅ Improve operational efficiency as media networks scale ✅ Build trust and transparency with advertisers through clean room collaboration 🔎 Learn how clean rooms power data collaboration: https://liveramp.com/our-platform/clean-rooms/ 📊 See how LiveRamp supports cross-media measurement & analytics: https://liveramp.com/solutions/cross-media-measurement-analytics 💡 Explore how LiveRamp helps power commerce media networks: https://liveramp.com/solutions/media-networks/