Turning Data into Agentic Workflows that Accelerate Marketing Performance | RampUp 2026

What does agentic AI look like in a real-world marketing stack? In this powerhouse session from RampUp, leaders from Cognitiv, Chalice AI, and SWYM step beyond the hype to demystify how AI agents are transforming programmatic advertising. From "Growth Scored Audiences" to upstream decisioning layers, learn why AI isn't here to replace marketers, but to act as a high-speed accelerator for human strategy. Whether you're looking to stop wasting money on inefficient bids or want to build custom models for specific brand outcomes, this panel provides a realistic roadmap for the next 1–5 years of agentic marketing. 🚀 Key Takeaways: -Agent-Assisted vs. Autonomous: Why agents are currently best at supervised tasks like billing, reporting, and creative tag testing – not spending millions independently. -Growth Scored Audiences: A shift away from basic lookalikes toward AI models built on an enterprise’s best-available data. -The "Reasoning" Shift: Moving beyond simple behavior (e.g., "they visited a site") to understanding the "Why" behind consumer intent. -Fragmentation is the Enemy: Why identity resolution and a normalized data layer are required before an agent can truly run a campaign. 🎙️ Speakers: Travis Clinger (Moderator) – Chief Connectivity & Ecosystem Officer, LiveRamp Aaron Andalman – Co-Founder & Chief Science Officer, Cognitiv Ali Manning – Co-Founder & COO, Chalice AI Ravi Patel – CEO & Founder, SWYM 🔗 Next Steps: Explore the RampUp 2026 playlist: https://www.youtube.com/playlist?list=PLJfTjmqbFPmWs3tcIzOQCT0s-t1En4R-3 Learn more about agentic marketing: https://liveramp.com/blog/advancing-the-foundation-for-agentic-marketing #agenticai #marketingperformance #adtech #liveramp #rampup #programmaticadvertising #deeplearning #aiworkflows #Cognitiv #ChaliceAI #SWYM