Netflix, AI, and the Reinvention of CTV Advertising | RampUp 2026
How did Netflix go from zero ad members to building a global advertising suite in just three years? In a conversation moderated by LiveRamp CEO Scott Howe at RampUp 2026, Nicole Pangis from Netflix breaks down the streaming giant’s rapid evolution into the advertising space. Watch to explore how Netflix is rewriting the rules of Connected TV (CTV) by prioritizing member experience with lower ad loads while offering advertisers unprecedented creative opportunities. From massive brand integrations like WWE and TurboTax to their new programmatic partnerships with Amazon, Yahoo, and Google, learn how Netflix is scaling its proprietary ad tech to meet the needs of the world’s biggest brands. 🚀 Key Topics Covered: -The "Member First" Strategy: Why Netflix maintains a lower ad load than its competitors. -Programmatic Flexibility: Meeting advertisers where they are via Google, Amazon, and Yahoo. -AI-Driven Personalization: Using machine learning for better campaign planning and content recommendations. -The CTV Marketplace: Why Netflix is focusing on large-scale brand partnerships and third-party measurement. 👥 Featured Speakers: Nicole Pangis – VP, Advertising Netflix Scott Howe - CEO, LiveRamp 🔗 Next Steps: Explore the RampUp 2026 playlist: https://www.youtube.com/playlist?list=PLJfTjmqbFPmWs3tcIzOQCT0s-t1En4R-3 Learn more about CTV advertising: https://liveramp.com/resources/ctv-activation-guide-brands-eb-registration #NetflixAds #RampUp #ctv #programmaticadvertising #digitalmarketing #streamingwars #adtech #netflix